Internet Marketing

When it comes to internet marketing, it’s easy to make mistakes when it comes to your marketing efforts.  Most of these mistakes are often overlooked and seem like common sense after you hear about them, but you’ll be surprised by the number of businesses, particularly small businesses, that continue to make these mistakes.

Here are my top 5 internet marketing mistakes made by small businesses that you should avoid.

1.) No Phone Number or Address

You’ll be surprised by how many websites of small business owners that I’ve seen that don’t list a phone number or address.  A lot of businesses simply put up a contact form and expect customers to contact them. That is a huge mistake.

Not displaying a phone number and …

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Ever since starting Zadling, I’ve found that I’m attending more and more webinars and seminars. There are two very interesting webinars and seminars that I wanted to share with you today.

The first is a webinar on the Google Apps Marketplace titled Extending Google Apps with the Apps Marketplace.  It is a free one-hour webinar hosted by Google. The webinar will go over common business needs addressed by the Apps Marketplace, as well as how to find, install, and use apps in the marketplace.  The webinar takes place Wednesday, April 28 at 2:00 pm EST.

The second is a seminar on internet marketing hosted by Entrepreneur Magazine titled Business Success Secrets.  This is a free half-day seminar that will take place in …

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There has been a storm of updates lately over the latest developments between Google’s partnership with Twitter. Not only did Google add the Twitter Follow Finder, which is a tool to help find other Twitter users who have shared interests based on the people they’re following, but Google recently launched a new search feature that allows users to get a live Twitter stream for any topic. The Twitter app is also coming to the Android.

Wonder what people are saying about a new movie? Google the title, click Show Options, and then click Updates.  You’ll be able to catch 2-4 tweets every minute concerning what people thought about the movie.  I tried this out for the new Steve Carell movie, Date Night. So …

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Internet advertising is back on the rise according to the 2009 Q4 numbers. Although 2009 showed a 3.4% decline in advertising revenue from 2008, the fourth quarter of 2009 saw record online advertising revenue with $6.3 billion. This marks a 2.6% year-over-year increase and a 14% increase from Q3.  A more detailed breakdown of the numbers is available at WebProNews.

Using Google AdWords has never been more important for small businesses. Google AdWords has the power to literally transform a mom-and-pop shop into a powerful e-commerce website that generates over $500,000 in sales.

Google recently highlighted another Google AdWords success story on their official blog. Jay Berkowitz was able to use Google AdWords to turn his hobby of creating themed lunchboxes into a full-fledged …

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Google launched Google Ad Innovations today which is a website dedicated to revealing the latest advertising tools being developed by Google.  At Google’s website, you’ll be able to watch demos and learn about the latest tools being developed for Google AdWords.

Here is a list of the new Google advertising features that are being developed:

• Remarketing – an option to only show ads to users who have previously visited your website.
• Product Listing Ads - rather than using a general text advertisement, you’ll be able to spice up your ads for specific products by including an image, price, and merchant name.
• Above the Fold Advertising – the option to display your advertisements only in premium ad spaces by excluding advertisements when a visitor has to

…

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Google recently boosted Google AdWords reporting features to provide advertisers with more information on their campaigns, and more specifically, their conversions. The new tool developed by Google is being called “search funnels” and it provides advertisers with more insight into consumer interaction with the ads.

Instead of simply notifying the advertiser which keyword led to a conversion, the advertiser is now able to view more information that led up to the conversion such as what other ads of yours were viewed, how many times your ads were clicked before the conversion, as well as how much time passed between the ad click and the eventual sale. You can now get a better picture of how your campaigns are performing compared to others.

Beth Hirschhorn, MetLife …

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