Internet Marketing

How To Determine Search Volume For Keywords

Posted by in SEO, Website Tools on September 29th, 2010 | 1 Comment

Keyword Search Volume ToolsWhether you’re a business, recreational blogger, or domain squatter, you’re going to be interested in how much search volume exists for the keywords that you are looking to target. You’re probably wondering, how can I find out how much monthly search traffic a specific keyword receives? I’m here to show you three different tools you can use to discover monthly search volume.

1.) Google Keyword Tool — Free

This tool was developed by Google in order to enhance the experience and bidding process for Google AdWords advertisers. Google developed this tool in order to show advertisers how popular a given keyword is and how many other people are bidding on a specific keyword.

The great thing about this tool is that it’s free. The unfortunate …

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Email vs. E-mail: SEO Implications

Posted by in SEO on September 14th, 2010 | 1 Comment

Is it email or e-mail? The long debate of e-mail vs. email is just about over. Not only is this distinction important for determining what’s more appropriate grammatically, but it’s an important distinction that must be considered for SEO purposes.

Email or e-mail are both correct. It’s not incorrect to say either. However, if you’re writing content for your website, you’re probably wondering which term is used more often when people conduct searches.

E-mail used to be the norm. In fact, when words are merged together, they’ll often start out hyphenated until they become common usage. Once the word becomes common usage, the hyphen can be ditched and the words can be merged together. Examples include over-time, long-term, and well-being. It has now become common …

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Grow Your Email List With This iPad Application

Posted by in e-Mail Marketing on August 20th, 2010 | Comment »

Gain Email SubsribersFor clients of mine who are interested in email marketing, I always recommend Mail Chimp because it’s absolutely free for up to 500 subscribers. Not only does Mail Chimp provide an excellent free service for building an email list, but they’re now developing mobile applications to help you grow your subscriber base even more.

I recently came across a unique new way to expand your subscriber base through the use of their iPad app called Chimpadeedoo, which is an iPad application designed to obtain people’s email addresses. The App was designed for retail stores in mind. Retail stores would be able to place the iPad right by their register where purchasers can sign up for the store’s email list.

Not only can the app …

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Why is Twitter Such a Big Deal?

Posted by in Twitter on July 27th, 2010 | 1 Comment

Twitter Follow MeIf you’re trying to establish a website presence for your company or business, you’ve heard this from somebody before: “you have to be on Twitter and Facebook.” You see the appeal in Facebook. Facebook hits record traffic every month, received 500 million visitors in June, and you “get” Facebook because you frequently use it yourself. However, you just don’t “get” Twitter. Twitter looks like gibberish to most people with @’s, #’s, and weird-looking URLs (short URLs). After all, you think Twitter is just for teens to tell their friends what they’re doing every second of every day. So why is Twitter such a big deal and why are people telling you that you have to be on Twitter?

Twitter has been an evolving tool. It …

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How To Come Up With SEO-Friendly Titles

Posted by in Blogging, SEO on June 28th, 2010 | 1 Comment

Create SEO-Friendly TitlesCreating SEO-friendly titles is a great way to increase your website’s traffic. I’ll provide you with some ideas for you to use when you’re thinking about different article titles that you can come up with for your blog. These title ideas are a great way to increase your website’s traffic and land you on the first page of Google’s search engine results page (SERP).

If you want to dominate search engine rankings for certain keywords, it’s going to take a lot of effort and link building in order for you to climb the search rankings. It’s extremely hard for a newcomer to rank for any search term that has less than four words — there’s just way too much competition for those short keywords that …

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Boost Traffic With A Controversial Blog Post

Posted by in Blogging, Google Apps, Microsoft, Reddit on May 12th, 2010 | Comment »

WarningOne great technique to increase traffic to your blog is to blog about something controversial.  That’s what I did yesterday when I wrote an article on why Microsoft Exchange sucks.

This article ended up receiving some positive and some negative feedback. Some people went as far as to call me a liar. Was the article one-sided? Certainly. Did the article contain any falsehoods? Absolutely not.

The point I illustrated in that blog post is that Google Apps is easier for people to use than Microsoft Exchange.

Whenever you write a controversial blog article, you’re obviously not going to please everyone. You are going to draw criticism. That’s okay. In fact, that’s probably a good thing. Would Howard Stern or any political radio talk show …

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Increase Website Traffic With Stumble Upon

Posted by in Stumble Upon on May 12th, 2010 | 1 Comment

We’re all looking for ways to increase our website’s traffic. That’s why there’s been the mad rush to social media websites like Facebook, Twitter, and Linked In. The next social media website that most people would give the “Best of the  Rest” award to in social media (excluding YouTube, MySpace, and Wikipedia) would be Digg. However, one site that most website developers and bloggers often forget in the mix is Stumble Upon.

I know there’s only so much room for social media adoption. Odds are that like most people, you limit yourself to two social networks, maybe three, to dominate your social media strategy and they’re likely my Big 3: Facebook, Twitter, and Linked In. However, don’t forget to submit your articles to Stumble …

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SEO Case Study: Diagnosing Non-Indexed Pages

Posted by in SEO on May 10th, 2010 | 5 Comments

SEO ToolkitProblem

I was looking into my website’s SEO to see if I could uncover any issues. What I found was alarming: what I thought was my single-most important page, Google Apps, was not indexed in Google.

I thought this was very odd because each sub-page within the non-indexed main page was indexed and so was every other single page in my navigation, every category, and every blog article that I have ever written. What was preventing this one page form being indexed?

If you’re wondering how to check to see if a page is indexed, search: “site:www.sitename.com/page-name/”.

Possible Causes

I thought about some possible causes:

  • It was merely overlooked in the crawling process;
  • It was blocked by robots.txt;
  • The page didn’t load fast enough


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Upcoming Webinars On Google Apps, e-Mail Marketing, and Advertising

Posted by in e-Mail Marketing, Google Apps, Seminars & Webinars on May 8th, 2010 | 1 Comment

Upcoming Google Apps WebinarsI have four upcoming webinars on a variety of topics that I’m sure will you help improve the way you do business and conduct sales.

Google Apps is becoming extremely popular in the class room. The state or Oregon just announced that their Education Department will be switching to Google Apps. Not only can schools and universities benefit from Google Apps, but businesses can to. However, if there’s one worry that businesses have about Google Apps, it’s that they’re hesitant about making a transition from their current system to a new system. Google makes it extremely easy to transition to Google Apps and if you want to learn more about adopting Google Apps for your school or business, Vanderbilt will be sharing their experience …

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Choosing the Right e-Mail Subscription Service Provider

Posted by in e-Mail Marketing on May 8th, 2010 | 1 Comment

Mail Chimp eMail MarketingOne of the first tips you receive as a business owner looking to establish a web pressence is to establish an opt-in e-mail list for your customers. e-Mail marketing is extremely effective since it allows you to continually deliver a sales message to your subcribers.

Most people will not end up purchasing a product from somebody until there’s been several interactions between the seller and the customer. Building trust is a key element to the sale and writing thoughtful and useful e-mails is a great way to build that trust. Make sure that every e-mail isn’t just a sales pitch though. Make sure that you’re providing the reader with value so there’s an incentive to cotinue subscribing to your e-mail list. Provide tips and resources

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