Google has made huge efforts to make search more localized. We recently discussed how Google added more relevant terms to their auto-suggestion tool, as well as Google’s new local search option. In order to continue emphasizing local search, Google is rebranding their Google Local Business Center as Google Places. Google Places, the company says, is “just the beginning of what’s to come from our efforts to make Google more local.”
Googles Place Pages are pages for local business listings. Business owners can list their address, phone numbers, store hours, and images, while Google integrates a map and reviews on the page. For example, here is the Google Place Page for one of my favorite restaurants Fogo De Chao.
New features have …

The pace at which Google is developing and releasing new technologies has become staggering. It’s often difficult to stay on top of all of these developments, which is part of the reason we’ve started the 



