One great technique to increase traffic to your blog is to blog about something controversial. That’s what I did yesterday when I wrote an article on why Microsoft Exchange sucks.
This article ended up receiving some positive and some negative feedback. Some people went as far as to call me a liar. Was the article one-sided? Certainly. Did the article contain any falsehoods? Absolutely not.
The point I illustrated in that blog post is that Google Apps is easier for people to use than Microsoft Exchange.
Whenever you write a controversial blog article, you’re obviously not going to please everyone. You are going to draw criticism. That’s okay. In fact, that’s probably a good thing. Would Howard Stern or any political radio talk show hosts be where they are today without being controversial? Absolutely not.
Just like there are Google people, there are Microsoft people. Coke vs. Pepsi. Facebook vs. Twitter. Republicans vs. Democrats. Yankees vs. Red Sox. The list goes on.
Did I upset a few people by bashing a product that may hold near and dear to their hearts? Probably, but they’re not the people I was targeting with that article, so it really does’t matter that the article offended them anyway. With my Microsoft Exchange sucks article, I was trying to target similarly situated people who are fed up using Microsoft Exchange and want a more user-friendly e-mail platform, which is Google Apps.
To illustrate how writing a controversial blog article can increase your website’s traffic, check out this chart from my Google Analytics. By submitting this article to Reddit.com, I was able to see a substantial rise in traffic from this site.
Go ahead and give the controversial blog post a try. Here are 35 ideas on how to get it started. The bottom line is that you’re going to end up getting some people fired up, but remember, that’s okay because your message is directed to the people who will agree with you.
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